helping design-led brands grow through product
Commercial strategy, category expansion and buying expertise — when you need it.
working together
The Buying Blueprint helps design-led brands build commercially successful footwear, accessory and lifestyle categories. Whether you're expanding into a new product area, looking for an experienced commercial advisor to support a specific project, or need experienced buying leadership on a flexible basis, you're in the right place.
I partner with founder-led brands, established retailers and manufacturers, tailoring every engagement to the needs of the business. Whether I'm advising a founder, collaborating with an existing team, providing flexible buying leadership or working independently, my role is to bring commercial expertise, specialist category knowledge and an objective perspective that adds value.
From shaping category strategy and refining existing ranges to leading end-to-end product development, providing flexible buying leadership and delivering strategic projects, I work collaboratively across every stage of the process aligning product, suppliers and stakeholders to help bring stronger products to market and achieve commercially successful outcomes.
'“ Behind every successful range is a balance of commercial expertise, strategic thinking and creative collaboration “
Product has always been at the centre of my career, from leading buying teams and shaping commercial strategies within major retailers to working alongside founder-led brands and manufacturers.
I've built my experience by helping businesses make better product decisions. The Buying Blueprint was created to bring that same level of expertise, collaboration and commercial thinking directly to the brands I work with today.