I've spent two decades inside leading UK fashion retailers building commercially successful product ranges with a specialism in footwear and accessories.

My experience extends to leading teams across adjacent lifestyle categories including fragrance, homeware.

My background spans the full commercial cycle including category ownership, range strategy, sourcing, supplier negotiation and team leadership with a consistent track record of delivering revenue growth and building product ranges that perform.

I work on a selective project-based basis with fashion brands as a Footwear Buying and Product Advisor leading range strategy, shaping cost architecture, directing product development and leveraging a senior industry network to drive real commercial outcomes.

The Buying Blueprint exists to bring that level of expertise directly into your business. On a defined project basis, fully invested, working directly alongside you.